Everything new is old again in The Spectacle Company’s flagship store, our first foray into the realm of retail design. Charged to convey the values of handmade, old-world craftsmanship while displaying London’s largest inventory of unique, quality eyeglass frames, we set out to represent The Spectacle Co. as premiere brand and purveyor of eyewear.
Custom frame display cabinets, table bases, and customer service counters combine industrial age steel with the visually softening effects of Carrara marble and wood. Concrete floors were simply treated to an aging treatment. Behind reception, corroded, reclaimed steel roofing was utilized as a backdrop to the brands’ large scale bird emblem which was cut from a single sheet of blackened steel. Marquis-style lighting above reception and the primary service counter casts a warm glow.
INTERIOR DESIGN: ReDesign
PHOTOGRAPHY: Erwin Loewen